Our group has won a King’s Award for Enterprise for Innovation

The New Reg Group has won a King’s Award for Enterprise for Innovation, recognising the technology behind Trader.co.uk and its role in supporting dealers, dismantlers, recyclers and trade partners.

Last updated: 11th May, 2026

Written by William Fletcher MBE

Award-winning CEO driving growth and social impact across automotive, recycling, and technology-led enterprise platforms.

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The New Reg Group, parent company of Trader.co.uk, has been awarded a King’s Award for Enterprise for Innovation — the highest official business honour in the UK.

For the trade, this matters. It’s recognition that the platform you use to buy and sell stock has been built to a standard the Crown considers genuinely innovative. We don’t take that lightly, and we wanted to share what it means for our trade partners.

Why this matters for the trade

Trader.co.uk exists because the older end of the market — the cars most platforms ignore — needed proper technology behind it. Independent dealers, dismantlers, salvage operators and traders deserve tools that work as hard as they do.

The King’s Award is a signal of credibility. When you partner with us, you’re working with a business that has been independently judged at the highest level in UK industry. For dealers and traders weighing up where to source stock and where to sell it, that should count for something.

Five awards across two businesses

This is the fifth time a team I’ve been involved with has been recognised this way. The first four came at Recycling Lives, where I led the business before founding the New Reg Group. Together with three Sunday Times rankings of Britain’s fastest-growing companies, the full record is:

  • 2010 — Queen’s Award for Enterprise: Sustainable Development (Recycling Lives)
  • 2014 — Queen’s Award for Enterprise: Sustainable Development (Recycling Lives)
  • 2018 — Queen’s Award for Enterprise: International Trade (Recycling Lives)
  • 2018 — Sunday Times HSBC International Track 200 (Recycling Lives)
  • 2019 — Queen’s Award for Enterprise: Promoting Opportunity through Social Mobility (Recycling Lives)
  • 2019 — Sunday Times HSBC International Track 200 (Recycling Lives)
  • 2025 — The Sunday Times 100 (Car.co.uk / New Reg Group)
  • 2026 — King’s Award for Enterprise: Innovation (Car.co.uk / New Reg Group)

This one is special. The New Reg Group was built from scratch, debt-free and self-funded, in a part of the market nobody else was investing in properly. To have that work recognised at this level, by His Majesty, is humbling.

Thank you

To the team. Years of hard work and good decisions, much of it behind the scenes. None of this happens without you.

To our trade partners — the dealers, dismantlers, recyclers, hauliers and salvage operators we work with every day. You’re the people who make this industry work. We’re proud to back you.

The next chapter is already being written. We’re investing heavily in AI, automation, and new tools for the trade. There’s a lot more to come.

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